SMS Privacy Policy - Almond Tree Senior Care

Almond Tree Senior Care ("Almond Tree," "we," "our," or "us") respects your privacy and is committed to transparency regarding our text messaging ("SMS") communications. This SMS Privacy Policy & SMS Terms (this "Policy") describes how we collect, use, disclose, and safeguard information in connection with SMS messages sent to or from Almond Tree.

By opting in to receive SMS messages from Almond Tree, you acknowledge and agree to this Policy.

1. Scope

This Policy applies to SMS communications between you and Almond Tree, including messages sent through third-party messaging service providers. This Policy supplements (and does not replace) our general Privacy Policy and HIPAA Notice of Privacy Practices, if applicable.

2. Information We Collect

When you opt in to receive SMS communications, we may collect and maintain records of the following ("SMS Data"):

Mobile phone number
Name and other identifying information you voluntarily provide
Opt-in/opt-out status and related timestamps (consent records)
Message content you send to us and message logs we send to you
Delivery confirmations, error reports, interaction data, and related technical data

No Sale of Mobile Numbers

We do not sell your mobile phone number to third parties and do not share it with third parties for their independent marketing purposes.

3. How We Use SMS Communications

We use SMS communications for service-related, operational purposes, which may include:

Resident care coordination updates (non-sensitive where possible)
Visit, appointment, and schedule reminders
Admissions, onboarding, and document coordination
Billing, payment, and account notifications
Emergency, safety, and facility alerts
General operational communications related to our services

No Spam Policy

We do not intentionally send unsolicited promotional spam. If marketing texts are ever offered, they will be clearly identified and require separate, express consent where required by law.

5. Message Frequency, Rates, and Carrier Disclosures

Message frequency varies based on care needs, requests, and operational requirements.
Message & data rates may apply depending on your carrier and plan.
Carriers are not liable for delayed or undelivered messages. Delivery is subject to effective transmission from your carrier/network and may not be available in all areas at all times.

6. Opt-Out and Help

You may opt out at any time:

STOP

Reply STOP to unsubscribe from future SMS messages (you may receive one final confirmation message).

HELP

Reply HELP for assistance with our SMS messaging service.

You may also contact us directly:

Phone: 720-999-7773

Email: info@almondtreeseniorcare.com

Phone Number Updates

If you change or deactivate your phone number, you agree to notify us so we can update our records.

7. HIPAA / Health Information and SMS Security Notice

Almond Tree follows applicable HIPAA privacy practices. SMS is not a fully secure method of communication. We generally avoid sending sensitive medical information via text when possible.

Important Security Notice

By opting in, you acknowledge and agree that:

SMS messages may be read by anyone with access to your device, messaging app, or account;
SMS messages may be transmitted over networks that are not encrypted end-to-end; and
You consent to receive limited, non-sensitive information by SMS, unless you specifically request otherwise and it is lawful and appropriate for us to do so.

You are responsible for maintaining the security of your phone and notifying us if your device is lost, stolen, or accessed by someone else.

8. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect SMS Data, which may include:

Access controls and role-based permissions
Secure storage and vendor security requirements
Monitoring and logging consistent with operational needs
Policies and training for workforce members who handle communications

Note: No method of transmission or storage is 100% secure; therefore, we cannot guarantee absolute security.

9. Third-Party Messaging Providers

We may use third-party service providers (e.g., SMS gateway or communications platforms) to deliver messages. These providers may process SMS Data on our behalf and are required by contract to maintain appropriate safeguards and to use the information only to provide services to Almond Tree, subject to applicable law.

10. Data Retention and Legal Process

We may retain SMS Data for as long as reasonably necessary for operational, compliance, documentation, dispute resolution, legal, and safety purposes, consistent with applicable law and our retention practices.

We may disclose SMS Data if required to do so by law, subpoena, court order, or other legal process, or if we believe in good faith that disclosure is necessary to protect rights, safety, or property, investigate fraud/security issues, or comply with lawful requests.

11. Your Choices and Access

You may:

Opt out as described in Section 6; and
Contact us to update your SMS preferences or correct your contact information.

12. Limitation of Liability

To the maximum extent permitted by law, Almond Tree is not liable for any damages arising out of or related to:

Delayed, failed, or misdirected delivery of SMS messages;
Errors in message content caused by transmission issues;
Unauthorized access to your device or messages; or
Your failure to secure your device or update your phone number.

13. Changes to This Policy

We may update this Policy from time to time. Updates will be posted on our website with a revised effective date. Your continued participation in SMS communications after an update constitutes acceptance of the updated Policy.

14. Contact Information

Almond Tree Senior Care